After 75 years of offering scientifically formulated supplements and leading the wellness charge, VITAL needed a brand reVITALisation.
Through our highly strategic design approach, Cultivate created eye-catching “VITAL worlds”, brought to life through advertising material and thoughtful packaging design.
From the subtle visual shapes forming the base of the pack architecture, to the new visual language highlighting the product benefits – every element was strategically designed to improve the customer journey.
To further promote the brand’s credibility, we redesigned the seal of excellence and developed the launch and collateral creative.
Cultivate stayed hands-on throughout the printing process, working closely with RSA Litho to monitor print quality and ensure that the design translates perfectly onto the final pack that lands in stores.
