TopNut approached Cultivate to create a brand positioning and identity aligned to their vision of being the global leader in the management of nut varietal intellectual property.
The solution is the unique symbol and geo-system rooted in nature and the concept of following the journey to the top nut. Earthy, vibrant colour palettes and patterns were combined with macro and landscape photography in a distinct style.
The success: a brand identity that stands out in the business-to-business arena and speaks to breeders, producers and marketers about the TopNut promise of technical expertise and trust.
