Solid brand values and the promise of consistent quality underpin the architecture and identity system for this family of Gold Brands – a selection of premium citrus brands of which LemonGold, HoneyGold and NavelGold are the latest offerings.
A streamlined global brand strategy and art direction is applied to communication and packaging across international markets, ensuring consistency of the brand personality while allowing regional customization through a brand toolkit.
Themed culinary media and influencer events relate the vibrant history of this South African brand with its Moroccan roots.
