National Brands approached Cultivate to conceptualise a trade presenter kit for the their new Bakers Tennis Rusks. Inspired by the beloved classic Tennis Biscuit, the ask was to hero the appetite appeal of this South African favourite.
The solution is The Perfect Serve, from the graphic theme of the brochure to playful copy and gear. Intricate packaging detail is simulated through digital spot varnishes. Game, set, match!
The success: an engaging conversation starter that creates excitement and supports the product launch.
