Cultivate was tasked to name and create branding and packaging for a new dog food brand, and strategically position it as a superior new alternative with quality, locally sourced ingredients.
The solution is centred around the concept that “my best friend deserves the best”—a smile and wagging tail in the Amigo logo, images framing the bond between owner and pet and a unique sense of place with Karoo landscapes.
The subsequent product range naming of "Integrity" and "Confidence" further strengthens the best friend relationship.
The success: branding and packaging that instills trust and care, and a unique visual language that fortifies brand building from shelf to marketing in South Africa and France.
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