Custodianship for a global premium citrus brand through unified visual identity, art direction, business and consumer campaigns.

Solid brand values and the promise of consistent quality underpin the architecture and identity system for this family of Gold Brands – a selection of premium citrus brands of which LemonGold, HoneyGold and NavelGold are the latest offerings.
A streamlined global brand strategy and art direction is applied to communication and packaging across international markets, ensuring consistency of the brand personality while allowing regional customization through a brand toolkit.
Themed culinary media and influencer events relate the vibrant history of this South African brand with its Moroccan roots.